Download ToutApp Marketo Sales Engage Email API

SAN MATEO, Calif., Nov. 9, 2017 /PRNewswire/ -- Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced it has partnered with LinkedIn Sales Navigator to empower sales teams to discover the right prospects within target accounts and engage with them in a more personalized way to drive revenue growth.The complexity of today's sales cycle makes it challenging for revenue teams to build pipeline efficiently and close business promptly. Sales teams are tasked with navigating complicated organizational structures while engaging the right buyers and influencers with relevant and meaningful content at all stages of the buyer's journey.Recognizing these challenges, Marketo and LinkedIn Sales Navigator have partnered to deliver an innovative integration that supports sales teams' efforts to identify and engage the best contacts with personalized messages at every stage.With this integration, sales reps can access potential customers' LinkedIn profiles and gain visibility into their professional network, all within Marketo ToutApp to: -- Leverage shared connections to secure "warm introductions" to prospects -- Uncover new contacts within a given account to increase reach and coverage -- Discover contacts' professional experiences and interests to tailor outbound messages and build rapport"The biggest thing holding back sales and prospecting teams today is accurate data on potential people and companies," said Tawheed Kader, group vice president, Corporate Strategy, and general manager, Engagement Applications, Marketo. "With this new integration, sales teams are able to tap directly into LinkedIn Sales Navigator insights from within Marketo ToutApp, empowering sellers to connect with the right contacts and focus their efforts on creating the personalized brand experiences that are essential for converting prospects to customers."To learn more about the Marketo ToutApp and LinkedIn Sales Navigator integration, please contact sales@marketo.com.About Marketo Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide

It’s an annual tradition at Marketing Nation Summit for Marketo to announce new features and product updates.Similarly, Perkuto's post-Summit practice is to provide a summary of the discussions as well as commentary on the potential impact for your marketing operations. It’s our way of keeping you informed while keeping it real. So grab a cup of coffee — this post is a little longer than most but worth the time to read in its entirety.Marketo Product Updates on Deck for 2018 - An OverviewThis year, Marketo defined five main product priorities plus announced key enhancements in each area. The 30,000-foot overview:UX: Garnishing audience “ooh’s” and “ah’s,” Marketo’s unveiled its new next-generation user interface, “Marketo Sky.” Entering into open beta this month, Sky is visually appealing and contains some highly-requested productivity enhancements.Analytics: In a calculated (pun intended) and much-needed move, Marketo shored up its attribution and analytics capabilities with the acquisition of Bizible, a leading Marketing Performance Management solution.AI: “AI” is the buzzword in marketing circles right now. In a timely move, Marketo announced new machine-learning capabilities for identifying your ideal customer and finding look-alike audiences (AudienceAI).Marketing/Sales Alignment: In 2017, Marketo announced the ToutApp acquisition. In 2018, ToutApp is being rebranded as “Marketo Sales Engage” with tighter integration to the Marketo platform.Platform: Marketo continues the ongoing quest for scalability, with additional changes to improve campaign throughput and speed plus a plan for improved LaunchPoint integrations.Diving Deep: UXMarketo’s next-generation user interface has been a long time coming; customers should expect an open beta version available in May 2018. More than just a cosmetic re-skinning, the new interface is a complete overhaul of Marketo’s front-end, using modern web technologies and providing a stronger foundation for continued development. Seasoned Marketo admins will especially relish the productivity improvements, including:Saved RulesSaved rules are collections of triggers/filters or flow steps that can be preserved and made accessible to your users. For example, you might have a specific set of smart list filters you use to email all customers of “product A,” including customer status, product entitlement, record viability, plus advanced logic to tie them together — you get the idea.As we all know, (and likely have experienced at some point), these filters are easy to mess up. With the new interface, the admin can create a rule called “Customers of Product A” and drag that rule onto the canvas causing your previously saved filters/triggers to materialize. Currently, the saved rules feature operates globally, although there was a discussion of private vs. public rules possibly in the future. And in case you’re wondering, the same logic can also be applied to flow steps. Overall, the saved rules feature will save marketing operations staff time and error-proof the process.

Marketo UI. This feature could enable marketers to better understand their audiences, surface interesting segments they hadn't considered before, build better targeted campaigns, and improve personalization. It would be nice to see a broader range of attributes available for the cluster analysis, as I can imagine there will be important business-specific traits that companies would want to include. Fully Adaptive CampaignsThe ultimate vision for AI in marketing automation encompasses fully adaptive campaigns and the ability to pre-select a person’s next touch automatically across multiple channels. We’ve heard this concept before at both Summit 2016 and 2017. Are we any closer to fruition? Perhaps, although I expect it will be several years before it becomes a reality, given the complexity of the task.Sales and Marketing AlignmentAs mentioned earlier, ToutApp is being rebranding as “Marketo Sales Engage” (MSE) with tighter integration to the Marketo platform. What can you expect?Live FeedMSE features a “live feed” of recent updates relevant to sales. Essentially, a salesperson can dock this feed at the side of their screen and see real-time updates of new prioritized leads, lead actions across web and email, and other sales and marketing touches. Think of it as a revamped “Best Bets” view from Marketo Sales Insight (MSI) except in a better container.PlaybooksMSE also includes the ability for sales to put marketing leads into automated nurtures (called “Playbooks”) as well as assistance in writing semi-personalized, templated emails.What does it mean for customers?One of the challenges I’ve perceived with the ToutApp acquisition is that there hasn’t been a compelling reason for users of competing solutions in the category to make a switch.However, the introduction of a consolidated live feed that includes both sales and marketing data in one place is intriguing. Data disintegration is frustrating to sales; they need a simple, clear place to get all their insights. Pitching MSE as a master sales enablement tool may be a key selling point, especially if Bizible touchpoint data is integrated. Looking ahead, MSE could also be the natural successor to the aging MSI product, which has been stagnant for years. Perhaps existing MSI seats could be swapped for MSE licenses? Just an idea, Marketo.Platform Scale and Performance ImprovementsFor many years, Marketo’s platform has been on an extended journey to increase the scale and performance of its underlying platform, dating back to the Orion Project in 2016. In Q1 2018, we saw the launch of “Campaign V2,” intended to improve the speed of trigger execution. The rollout is underway now, continuing throughout the year.Immediately following on the heels of Campaign V2, “Campaign V3” is also in the works, designed to improve the speed of batch campaign execution. In practical terms, this means that (for example) if

We started to implement ToutApp but had to pull the plug on them because it wasn't actually performing the way it was supposed to with our instance of SF. We are now in the middle of implementing InsideSales. In my experience with each, they don't truly integrate with Marketo (even though both companies claimed they did when the sales team demoed their products). As you mentioned in your question, primarily you have to be able to pull the information you need from the SF activity log. The nice thing about InsideSales is that we are going to be able have much deeper insight into the emails that the sales team is sending (but you can't get that info in Marketo ). One thing I struggle with is that you either have to build the email templates in the InsideSales tool or in SF, it would be nice if we could have complete control over that piece in Marketo. The other thing I have struggled with is that Marketo is limited on the triggers you can use from the SF activity log.My thoughts on your specific questions:- Scoring: I would also be curious if anyone has added (or plans to add) scoring off of activities using these tools. This is something we have been going back and forth on.- Tracking: we are primarily using member/program statuses to track leads in Marketo. I'm sure there is more we could be doing, but we are just getting ramped up at this point.- In order to prevent over mailing between sales and marketing we are using campaigns to track everything - if they are an active member of a Sales campaign, they won't be receiving nurture emails from the marketing team. We established an SLA of 4 weeks for the sales team to follow up on the leads we are pushing into their campaigns. If they haven't converted by the end of the 4 weeks, marketing will start pushing those leads through our campaigns again.

Your marketing efficiency, lead creation, and customer engagement when weighing the cost of the software. Marketo is a wise investment for businesses trying to advance their marketing initiatives due to its extensive features, scalability, and integration possibilities.Finally, knowing how Marketo and CRM platforms differ reveals their separate functions in your marketing and sales operations. Additionally, assessing Marketo's price options and cost factors will help you decide the value it can provide to your business.Addressing Common Limitations and Communication Limits in MarketoAddressing Common LimitationsLike any software platform, Marketo has certain limitations that users should be aware of. These limitations include:API Limits: Marketo enforces API rate limitations to guarantee system performance and stability. These restrictions specify how many API requests you are permitted to make in a certain period. To prevent delays or interruptions in your marketing efforts, it's crucial to be aware of these limitations and manage your API usage accordinglySystem Performance: Like any cloud-based platform, there can occasionally be problems with system performance. Although Marketo is always working to improve its infrastructure, it is essential to keep an eye on use and deal with any problems as soon as they arise.Communication Limits in Marketo:Marketo also imposes communication limits to maintain compliance with anti-spam regulations and to promote responsible marketing practices. These limits include:Email Send Limits: Marketo has restrictions on how many emails you can send in a certain period of time to guard against abuse and preserve the sender's reputation. For you to properly design and carry out your email marketing efforts, you must be aware of these limitations.Email Throttling: Marketo can use email throttling, which limits the rate at which emails are delivered, to preserve a good sender reputation and avoid spam. Throttling makes it possible for your emails to be sent to recipients and avoid being marked as spam by internet service providers.ConclusionThe Marketo API holds immense potential for marketers seeking to revolutionize their marketing automation strategies. By harnessing the power of the Marketo API, marketers can streamline processes, enhance campaign performance, and gain real-time insights. From understanding the Marketo API's functionality and features to leveraging Marketo Webhooks for real-time marketing insights, and simplifying event management with Marketo Event Management, the possibilities are endless.Additionally, mastering lead scoring in Marketo and addressing common concerns such as pricing considerations and communication limits further optimize marketing effectiveness. Marketers must seize this opportunity to stay ahead in a rapidly evolving marketing landscape. By integrating the Marketo API, marketers can unlock new levels of engagement and drive measurable business growth.Don't miss out on the transformative power of the Marketo API – leap and propel your marketing automation strategies to new heights. For more information and assistance, contact Growth Natives at info@growthnatives.com or call

Published on: June 8, 2023 Updated on: March 10, 2025 1601 Views Marketo 17 min read Staying ahead of the competition demands smart and effective marketing techniques in this ever-changing company environment. In the world of marketing automation, Marketo is one platform that has gained a lot of attention. Have you heard of it?Marketo is an effective solution that aids companies in automating and maximizing their marketing initiatives. It offers a variety of features and functions that let companies target and customize their advertising for their audience. Marketo has everything covered, including analytics and lead nurturing as well as email marketing.However, the necessity for smooth integration and data interchange across various software programs becomes more and more important as firms continue to grow and expand. APIs (Application Programming Interfaces) come into play in this situation. APIs serve as the underlying framework that facilitates seamless communication and collaboration across various software systems.Imagine the possibilities once you combine Marketo's strong capabilities with the adaptability and effectiveness of APIs. That is precisely what the Marketo API offers. For marketers and companies, it's a game-changer since it opens up a world of customization, effectiveness, and scalability.You can easily combine Marketo with other systems and tools in your tech stack using the Marketo API. Consider the possibility of eliminating laborious data transfers and isolated systems. Your marketing initiatives can be smoothly linked with your CRM, sales tools, customer support systems, and more thanks to the Marketo API. It's like putting the pieces together and bringing your marketing automation to its full potential.But enough of the technical speak! In the following parts, we'll go further into the realm of Marketo API. The Marketo API is here to change the way you market, and we're here to help you every step of the way. Let's get started!Unveiling the Marketo API: Empowering MarketersUnderstanding Marketo API - Key Features And Capabilities Of The Marketo APIBy easily connecting Marketo with other platforms and tools, the Marketo API is a flexible tool that gives marketers the flexibility to improve their marketing automation initiatives.The Marketo REST API, which adheres to the REST architectural style, serves as the foundation for the Marketo API. It makes use of HTTP ways to communicate with resources and offers a solid framework for programmatic access to Marketo's features.Marketers can carry out a variety of tasks with the Marketo REST API, including accessing and updating lead data, managing campaigns, and monitoring analytics. It helps marketers to combine Marketo with their current tech stack for a comprehensive marketing strategy and automate tedious operations.Data IntegrationMarketo and outside systems can easily integrate data thanks to the Marketo API. This implies that you can synchronize data with your CRM system, your customer