Church metrics

Author: o | 2025-04-25

- Church metrics are the best way to measure the health of your church or ministry. Every church should be tracking these five important metrics.

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Tracking guests is vital in a church’s strategy; it requires a process to identify guests and track their progress in entering the life of the church. There are two essential metrics to track: first-time guests and returning guests.What To MeasureMeasuring guests who visit a church is tricky. They often do not make themselves known and are not initially too willing to give their personal information like name, number of children (and their ages), address, email, and phone number. A welcome kiosk or some way to greet visitors and encourage them to sign up for the church’s emails is a great way to help visitors get information about upcoming events or news, but it also helps to gather data. Another way to collect visitor information happens when visitors check their children into a Sunday school class. Parents are far more likely to give the church all kinds of information to keep their children safe. A child check-in system is a data goldmine to identify guests. Regardless of the methods used to obtain this information, it should measure two strategic data points:First-Time Guests: Admittedly, capturing this data is difficult, especially for guests checking out church for the first time since many want to remain anonymous. But, to the best of the church’s ability, track each first-time guest through whatever systems the church uses.Returning Guests: It is equally important to measure returning guests as first-time guests because, according to the Unstuck Group, about 20% of first-time guests become part of the church. A good child check-in system is perfect for capturing this data.Measurement FrequencyWhen tracking essential church data like first-time and returning guests, it’s better to have detailed information the church can consolidate than have too broad of data captured that may be less meaningful. As with many of the other church metrics, Like check-in, groups, events management, forms, communication tools, people workflows, and much more Church Metrics Make informed decisions about the growth and health of your church with centralized data metrics, reports, and searches from the combined data from your ChurchStaq ecosystem Your church in their hands with Apps.Create a digital church experience with church apps that bring your ChMS, giving, and media together in one place. Custom Branding Design your church app with your logo and look so people recognize your church on all major mobile platforms Media and Content Centralize your message with live feeds, sermon library, podcasts, and event promotions all in one place Connection Features Integrated ChMS features will centralize opportunities for your people to create stronger relationships at your church Make informed decisions with Pushpay Insights.Pushpay Insights empowers leaders to discover trends effortlessly, spot opportunities intuitively, and make decisions confidently, allowing you to focus on what matters most—your people. All Your Data, One View No more juggling multiple sources of data for giving, attendance, and serving. With Pushpay Insights, all your essential church data is centralized, so you can easily see the overall health and trends in your community Reclaim Disengaged Congregants One of church leaders' biggest concerns is people falling through the cracks. Pushpay Insights helps you to identify individuals who may be disengaging so you can reach out and reconnect Turn Real-Time Insights Into Action Insights takes same-day data in ChurchStaq and makes it actionable so you can confidently plan and execute strategies for growth and engagement. Church Tech CheckThis proprietary online assessment helps churches understand how they rank in regards to what tech they use and how they use it. Churches Love Pushpay Leverage Your Digital Church Platform Link and Sync With our Apps, CHMS, and Giving products all connected in ChurchStaq, people’s contact information is synced between all three - helping reduce double entry for your admins and congregation. Seamless Administration A single-sign on experience and linked features helps your admins navigate between products with ease. Integrated Giving No matter where people are giving, gifts will show in all three products making it easier for reporting and managing donations for your finance team and congregation. More People, One Form Empower congregants registering family and friends with forms that take a fraction of the time with the multiple registrants features. Robust API Elevate your church technology with our API to customize your web

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Most people will attend church without ever wondering what attendance was like last Sunday. But those who serve in ministry don’t have that luxury; it’s an essential question. Accurate attendance data provides critical data that impacts almost every facet of the church. When appropriately used, the data is instrumental in identifying areas of growth as well as areas that lack growth. Tracking attendance provides the data to help ensure the church meets crucial requirements like child-to-adult ratios in children’s ministry. Tracking attendance helps to reveal the effectiveness of classes, events, or programs the church offers. It can also help show care by allowing the church to reach out to those who are absent. Of course, tracking attendance is a necessity when planning the upcoming budget.What Tracking Attendance Isn’tTracking attendance should not stroke egos, promote insecurities about your church, or give a false impression that everything that grows is good. After all, undesirable things like debt can grow, and no one gets excited about that. While it’s easy to get lost in the nuts and bolts of operating a church, tracking attendance is never the purpose; accomplishing the mission is. Metrics like attendance are a way to measure the church’s progress along the way; it’s not the destination.When it comes to tracking attendance, it’s important to understand what the church is measuring, the frequency of the measurement, and how comparisons help the analysis.What To MeasureThe short and obvious answer when determining what to measure when it comes to attendance is easy – count people at every gathering. Let’s start with Sunday; for each service and venue, count everyone in the main worship service, children’s ministry, youth ministry, adult classes, volunteers, and whatever other event or program is happening and track it. Employ this same strategy for all mid-week worship services. Beyond worship services, churches need to capture attendance for all mid-week student gatherings and adult gatherings like small groups, Bible studies, and other gatherings like Grief Share, Divorce Care, Financial Peace University, etc. Count every person attending, leading, and volunteering. Keep track of each “bucket” of information separately with sub-totals. Fortunately, most ChMS (Church Management Systems) make tracking attendance easy, but a simple spreadsheet works just as well for churches without a ChMS.Measurement FrequencyAs stated above, someone needs to capture the attendance whenever there is a church gathering. It’s best to capture the attendance in weekly chunks, starting with Sunday worship. - Church metrics are the best way to measure the health of your church or ministry. Every church should be tracking these five important metrics.

Church Metrics: The Tool That Counts

Thriving Church framework and extensive pre-testing, we rolled out the 15 dimensions in a free survey that we called the Barna ChurchPulse*. We created it to help church leaders employ a research-based framework for building a thriving church, talk about and intentionally design their ministries with their teams, and measure what matters: making disciples, not just counting attendance, buildings or finances. Moving Toward Deeper Measures of DiscipleshipTo put all these thoughts into practice, we have been helping churches use the Barna ChurchPulse now for the last five years, and, in aggregate, we’ve collected tens of thousands of responses on thriving churches and on flourishing people. The list of thriving churches included in this issue (See Page XX.) is based on that aggregated data set and the real-life lessons that we are learning alongside church leaders.One conclusion so far: A thriving church is more than just a growing church or a healthy church. All thriving churches are healthy and most are experiencing numerical growth. But thriving as a church—getting most or all of the 15 dimensions pointing in the right direction—is a higher and better standard for effectiveness. As such, we’d invite you to consider your church metrics, moving from growth to thriving, and from simple attendance to flourishing people.The Flourishing Churches FrameworkThree broad elements characterize a thriving church: how they nurture people, the manner in which people are sent out and deployed, and the degree to which leadership is developed and exercised. You can read the whole study and more about each dimension in the Barna report The State of Your Church (Barna.Gloo.us/state-of-your-church).Let’s take a look at these three elements along with the 15 dimensions of thriving.Element 1: A Thriving Church Nurtures. Thriving churches intentionally cultivate life within their congregations. Of the 15 dimensions of thriving, these first six emphasize “nurturing” qualities—investing in worship, relationships and spiritual growth. Ministries focused on trust building and discipleship should prioritize these areas to create a holistic environment that fosters transformation.A Thriving Church nurtures:1. The worship experience. Thriving churches prioritize creating a worship experience that is both meaningful and transformative. They understand that worship is not just about music or sermons but about encountering God.2. Connected community. Thriving churches foster a strong sense of community where people feel connected and supported. They intentionally create opportunities for members to build relationships and to be valued as part of a spiritual family.3. A prayer culture. In thriving churches, prayer is the foundation of everything they do. These churches cultivate a culture of prayer, where seeking God’s guidance, interceding for others, and listening for his voice are integral parts of the church’s life.4. Bible-centeredness. Rooted in the truth of Scripture, these churches prioritize teaching and preaching that People in the groups, and the number attending each group weekly. There’s no question that having a good ChMS (Church Management System) makes tracking groups easier. Even with a ChMS, measuring church group data requires organization and creating a culture that empowers volunteer leaders to track attendance.Groups: Depending upon your church’s size and number of groups, creating a structure may seem unnecessary; it isn’t. Organizing groups in categories that follow the church’s structure is an investment in getting better data later. What does that mean? Think of it like folders with sub-folders. Start with the church’s group categories, such as growth groups, study groups, serve groups, affinity groups, care groups, etc. Then, add the groups (sub-folders) that fit within those parent folders. For example, DivorceCare and GriefShare fall nicely within the Care Groups folder. This structured approach allows the church to easily determine the total number of all groups and quickly determine how many growth groups, study groups, etc., the church offers.Group Enrollment: Once the church establishes a group structure, it’s time to fill the groups with the people enrolled in the group. Enrollment is different than attendance. Attendance counts those who show up for each meeting; enrollment counts everyone in the group regardless of attendance. Pro Tip: differentiate the leader(s) from the participants. Group Attendance: Each time the group meets, the group leader needs to track attendance for each person who shows up. Measurement FrequencyAs with many church metrics, gathering the data each time the group meets provides the church with accurate records to determine the effectiveness and engagement of the group.ComparisonsGathering group attendance is only half the battle; churches need a way to input and use the data to give it meaning. Here are a few ways to use group data:Percentage of people enrolled in groups vs. average weekly attendance: Studies and surveys show that growing, healthy churches provide small groups and have a high (80% or more) percentage of participation when compared to the average weekly adult attendance. Is it possible to have a higher rate (over 100%) enrolled in groups than the average adult weekend service

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Everything that is good, beautiful and true is made with intention. From the basic atomic building blocks of the universe to the genetic power of DNA. From supernovas to rose petals. From the color of your irises to the clouds outside your window. Everything reflects our good God’s creativity and splendor.That same purpose-built principle carries through to all that we humans, made in the image of God, put our hands to. We are designers, makers, creatives, planners and builders. We can’t help ourselves; we love to make things. And those things we make—including our churches—help make us.We also are builders of people, forming them into the likeness of Christ. That effort means that each of us, whether as individuals or as a church, is putting to use some framework for discipleship.The Scriptures give us guidance:• For Jesus’ mandate to go and make disciples (Matt. 28:19)• For the kinds of people who are meant to lead our churches (1 Tim. 3)• For the pursuit of spiritual gifts and roles of church leadership (for example, Eph. 4:11–13)• For pursuing intimacy with, learning from and being sent by Jesus (Mark 3:13–15)Here’s the sobering problem (and also the great opportunity): Whether we want to admit it or not, the church in the U.S. does not make disciples effectively.This article isn’t the place to expound on this gap, but the team at Barna has been documenting and describing this issue for some time now. The bottom line is that our frameworks for discipleship are mostly broken, irrelevant, out-of-date or copied and pasted from other people’s visions.In short, we try to mass-produce disciples.Instead, as author and pastor John Ortberg says, disciples should be handcrafted, one life at a time, which is the way of Jesus himself.This realization has opened the door for new thinking. The traditional metrics of church health, such as attendance and giving, have dominated the conversation for too long. While important, they fail to capture the true essence of what it means to be a thriving church. The real question is not how many people fill the pews but how well those people are flourishing in their faith and lives. We should be asking, What is the state of our church? And more importantly, How are our people doing? Are they flourishing? Are we thriving as a church, not just in numbers, but in the holistic well-being of our congregation?Leading a thriving church begins with understanding the core purpose of the church—to transform lives through the power of the gospel. We should anchor our approaches on things that make a real and lasting difference in people’s lives. Our work to create a common, widely accepted framework for a thriving church is our humble

Tool of the Week: Church Metrics

SuiteRetail, where he implemented and tracked key metrics to analyze performance relative to customer service. He was involved in liaising between business and technology team members with customer-facing responsibilities. He also successfully managed a team of NetSuite developers and reviewed code.From November 2005 to April 2007, Kumuyi worked as a Technical Support Specialist at the Elisabeth Haub School of Law at Pace University, where he provided Help Desk support for internal and external students and professors to resolve issues both in person and via telephone. Among others.John Kumuyi WifeJohn Kumuyi is married to Love Odih, the daughter of the Deeper Life National Overseer in Jamaica.The wedding ceremony and dress code of the groom was contradictory to the standard of Deeper Life doctrine which led to the suspension of John and his wife by tthe church management.John Kumuyi ChildrenJohn Kumuyi is the father of Jonathan Kumuyi. Prince Joshua Oyeniyi, a global entrepreneur, who was spotted with John Kumuyi and his wife in pictures he shared, disclosed that he met John Kumuyi alongside his wife and their son, Jonathan Kumuyi.. - Church metrics are the best way to measure the health of your church or ministry. Every church should be tracking these five important metrics. Even though the list of metrics a church should track is extensive, when it comes to church budgeting, there are four metrics church to track.

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